Celebrate the past and embrace the future.
The Au Depart brand is a century-old French brand of suitcases that was very well known in the 20th century, competing with renowned brands such as Louis Vuitton and Goyard.
I participated in the renovation and construction of the new logo of brand. The idea was to find the right balance between heritage and modernity, not forgetting the company's legacy. It was important to stand out from the traditional French brands, being a David in a land of Goliath, speaking to an audience globally in a contemporary and legitimate way.
Leaving the beginning of everything, the irreverent name and the business familiar to embrace a classic, audacious and exuberant future.
